I was at a WPP Digital Day last month and
one of the presenters was King Yiu Chu from Layar. He took us through
some great examples of Augmented Reality and how it can be applied
to our marketing efforts.
One case study was the Uninvited DIY Exhibition at MoMA New York,
where visitors to the art gallery were able to see a number of
additional “unofficial” exhibits through their iPhone and Android
handsets. A nice way of blurring the lines between physical and
virtual environments.
Well, this got me thinking. The price of a stand at CeBIT or Mobile
World Congress will cost many thousands of pounds. So, why not geo-tag
an area in the event e.g. meeting zones, and set-up a virtual
exhibition stand. Just have some company representative manning
the area, hand out some flyers with the location of the stand and a QR
code to download your Layar plug-in. And, you’re good to go. A nice
guerrilla way to get some stand-out and save lots of money.
Image courtesy of Layar